FULL BIO

As a global innovation and marketing expert, Alexandra von Paleske supports her clients to create and take action on a strategy for her clients’ businesses, teams and organizations. She combines rigor and creativity—to both analyze the world as it is, and to imagine how products and services are human-centered as well as business-focused.

She constantly seeks new inspiration and also motivates her teams and people around her to stay open minded, curious and to push bold ideas. Her competencies as a User Experience (UX) Designer help her to unlock new perspectives on people´s needs and to inspire the team with new approaches and insights.

As an internationally PMI®-certified Project Manager she knows by heart how to drive projects professionally and efficiently from the beginning to a successful ending to achieve any given goal. By breaking up silos, establishing creative and effective cooperation and putting the best teams together, she helps to establish a new mindset and ways of working. One that harnesses the power of diverse perspectives and creative thinking to push past the obvious, safe solutions to the truly innovative ones that makes a difference.

Alexandra gained more than 15+ years of professional experience in marketing & brand development as well as innovation & program management roles. She has a strong track record in middle size as well as international corporations across more than 30 countries from developed to emerging markets and multiple sectors from consumer goods to retail to healthcare. Some of this work included developing innovative product portfolios and services for global market entries as well as building or re-branding global brands, such as for example the global re-positioning and launch of the Swiss sunscreen brand Daylong.

What you won’t learn from my bio
I am a do-it-yourself enthusiast. I love my toolbox for building, repairing and renovating things and coming up with new projects and ideas.

Excerp of the companies I worked and partnered with
Coloplast, Galderma, Implantica, Leo Burnett, Nestlé Skin Health, Paul Hartmann, Spirig, Weleda