FULL BIO
Marc-André Singer is Founder and Managing Director of FORSPIRE. As Service and Business Designer, Marc-André Singer helps companies to reinvent themselves and connect human needs and market opportunities in new and meaningful ways. Two things let him thrive: an exercise that unlocks a completely new way of seeing an opportunity by bringing in his holistic reflections of a challenge, and the development and launch of a market-facing pilot that sets the stage for changing an experience, business model and whole organization.
With the courage to think differently, he supports a broad range of industries, from multinational corporations to medium-sized companies and agencies to break out of their usual industrial logic and to constantly develop or even reinvent themselves in a highly innovative environment. With a great passion for business design he helps organizations to drive growth, increase value and be more creative in this ever-changing world. He also helps organizations to understand people´s needs, reveal insights, and inspire innovative solutions for new products, services and systems and to operate in fundamentally human-centered ways.
Marc-André gained more than 15 years of experience as an executive and Managing Director in creative industries, strategy consulting and financial services where he worked and partnered with a long list of organizations that have profoundly changed their appearance and offering. Some of this work includes designing and establishing a new banking offer and app for a leading german online bank, driving the product re-launch and service experience of the Credit Suisse´s leading loyalty-programm Bonviva in Switzerland and taking responsibility for international branding and performance-driven marketing communication activities. Designing a business is always a matter of experience, so he created, launched and established several businesses.
What you won’t learn from my bio
In my spare time I am mostly in the mountains with my wife and our husky Kuma, exploring the alps and especially the different sceneries of Switzerland, always seeking new perspectives for taking pictures.
Excerp of the clients I worked and partnered with
Alfred Müller, Brand Leadership Circle, Clear Channel, Commerzbank, Dätwyler, Deutsche Bank, DPD Schweiz, elipsLife, Format D, Generali, Hinderling Volkart, Läckerli Huus, Mars, Mobilezone, PAWI Verpackungen, PWC Germany, SBB, Scholz&Friends, Securitas, Serviceplan, Smith&Nephew, Swisscom, Swisslos, Tchibo, Tschuggen Hotel Group, Walter Meier, Zuger Kantonalbank
