FULL BIO

Facts and figures crunching & consumer psychology by heart, business by experience, Tina Vogt is a researcher and marketeer with lots of energy, passion and true Jedi skills. As a critical thinker and problem solver she supports clients in their challenge to connect the dots between different data points, real consumer behavior and new ideas to find competitive opportunities.

She specializes in both traditional and experimental Design Research. Using the approach of blending qualitative and quantitative methods, she performs user-centered research and generates hypotheses to validate. She interprets and translates results into insights and actionable recommendations to create desirable, feasible and viable new products, experiences and businesses to market. She is involved in all parts of the design process: from user research, to concept development, prototyping, strategy design, to implementation.

Her superpower is the translation of a vast number of insights into one clear takeaway to easily guide next steps for winning solutions.

Tina operates in fundamentally human-centered ways and fosters a truly collaborative way by working on diverse challenges for companies in multiple industries. Prior joining FORSPIRE, Tina gained more than 14 years of experience in research, global brand and category management as well as innovation & program management roles. She honored her skills globally at Bayer Healthcare (as Global Market Research & Consumer Insight Manager), Nestlé Skin Health (as Global Brand Manager and Global Franchise Head) and as Global Category Manager and researcher at Weleda. Some of this work included the development of a new brand strategy and identity for a solar protection range, driving effectively the brand market entry globally in 27 new countries with specialists, agencies and the local management. Leading the global Category Management and Marketing for the body care ranges of a natural organic cosmetic icon, including the strategizing and implementing of the holistic communication measures. She has real passion and intensive track record in establishing and leading innovation projects and pipelines, from ideation to a successful market launch.

Tina has a Master in Business Economics from University In Dortmund. She speaks German, English and Spanish and is a lecturer for market research discipline.

What you won’t learn from my bio
Curiosity is part of my DNA and lead me to journalism in my first years after school, where I learned to search for the “why” as a journalist and moderator.

Tina worked and partnered with
Weleda, Bayer, Galderma, Nestlé Skin Care, Maserati, Porsche